Guest lectures & public speaking

Lecture available in Finnish and English.

Real examples from destinations, hotels and airlines both in Finland and abroad. Best practises to strengthen brand image and to truly attract new customers through influencer marketing.

Lecture available in Finnish and English.

For tourism students to learn about modern ways of tourism marketing. Creating emotional connections using social media to stand out. Examples of successful tourism campaigns from around the world.

Lecture available in Finnish and English.

Lecture is suitable both for tourism students but also as a training for companies. Examples from hotels, destinations and airlines. Specific tips on growing social media. Focus on Instagram.

Lecture available in Finnish and English.

Tourism brings the good and the bad from overtourism to carbon emissions and from wealth to new connections. How can we become better tourists or make our tourism product better?

Lecture available in Finnish and English.

Career story and how Veera Bianca rocked social media and networking to build a career in tourism from working in airport security to running a successful business with its highs and lows.

Lecture available in Finnish and English.

Travel influencers may not be professionals in tourism but have a huge impact on the decision-making process of travellers. This one is for influencers wanting to influence travel in the most responsible way possible.